The Appraisal Lane
The Appraisal Lane is a mobile vehicle appraisal company.
My task was to create a unified, modern brand and aid in the user experience and interface design for what would become three separate mobile products for three individual audiences.
My task was to create a unified, modern brand and aid in the user experience and interface design for what would become three separate mobile products for three individual audiences.
I first had to address the company branding. Use the slider below to compare the previous and new identities.
This start up had an incredibly limited budget. As the sole illustrator/image creator, I decided that combining stock photos with illustrative elements would be an efficient and distinctive approach that could be easily recreated as our team grew.
This start up had an incredibly limited budget. As the sole illustrator/image creator, I decided that combining stock photos with illustrative elements would be an efficient and distinctive approach that could be easily recreated as our team grew.
My next task was creating a unique brand voice for the distinct audiences we were marketing to. We decided an approachable "Smart Cousin" voice was the best route for our consumers and a more straight forward tone was best for our business market.
Next I had to redesign the company website and spearhead the UX and UI design of three different mobile apps. I onboarded and mentored a dedicated UI designer and UX designer. Together, we went about building systems that would allow our designs to move seemlessly from conception to development.
© 2020 Juan Baldera